What REALLY happens behind the scenes at a talent agency?
On this episode of The Demia Avery Show – The Industry, I sit down with someone I know better than just about anyone—my sister, business partner, and talent agent Gerra Avery of The Avery Agency.
For nearly 20 years, The Avery Agency has built its reputation as a licensed, bonded, SAG-AFTRA franchised boutique talent agency, representing bookable, professional, undeniable talent.
But this conversation goes beyond submissions and bookings.
Gerra gets candid about what actors don’t see—the pitching, advocating, disappointments, and emotional investment an agent can have in an actor’s career. We talk about surviving those seasons when auditions are pouring in one minute and suddenly the phone goes quiet, what makes an agent truly believe in an actor, the difference between agents and managers, and what she wishes more actors understood about this business.
And because she’s my sister, I couldn’t let her stay in Agent Gerra mode the whole interview! 😂
We uncover a few things most people don't know about her, including her days as a print model and teaching acting to children—and you'll meet the silly woman behind that famously stern agent exterior.
This is industry education, real talk, sister-to-sister banter, and a look behind the agent and beyond the business.
The Demia Avery Show – The Industry
Where actors get to hear from the people who know this business from the inside.
I see you, we see you, and it’s great to be seen.
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